Top positive review
it's a fine towel, but doesn't live up to the hype...
November 27, 2018
this towel was purchased on the coattails of the onsen (emperor's new towel) hype of super absorbent and quick drying. we have a bath situation that vexes most towels. by all accounts, this is an identical towel (some other waffle weave towels are not), but still expensive even at almost 1/2 the price of the onsen ($32 vs. $50+). that said, it's a nice towel otherwise. the color/texture is variegated (light/dark mix) which gives it a more luxe appearance than a flat color. it's finished nicely at the edges and is fairly minimal overall (in a good way). ... so, it's a good $32 towel. but my existing (ikea) towels are good at $12, so you have to weigh the imperial cost-benefit.
the issue is: it simply isn't magical. per the ads and hype, you'd expect a leprechaun to pop out and pat your back dry, but even after switching to irish-spring soap, no luck. for about $12 (the same price as my existing moderately priced cotton towels), we purchased a waffle weave microfiber towel that is hype-absent, but does dry a good bit quicker and is ultimately more absorbent ... i just don't feel as superior toweling off my backsides with a $12 (vs. $32 towel), though... so, i have to weigh: bathroom-self-image or performance. these might be good in the "guest" bath where the bougie towels might otherwise live. ... or because the luck of the irish is absent, we might sent it back.